In the modern world, advertising has taken many different forms. Instead of competing for airtime on radio or television, or looking for the back pages of newspapers, businesses now compete to get the top place in Google search. A website appearing at the top or near the top of Google’s search engine guarantees clicks and traffic. And the effect of Google favoring you is far stronger than any television or newspaper ad.
The best way to manipulate Google’s algorithm in your favor, besides being owned by them, is through Search Engine Optimization (SEO). SEO is a very useful strategy for every kind of business. It is a great way to ensure your message gets across to your concerned consumer base. Here’s why SEO is important:
It Will Stick Around for a While
SEO is here to stay. It’s not going to go anywhere and it will certainly remain the predominant method of advertising your services through search engines. Google updates its search algorithm several times a year and due to this, the SEO landscape is consistently evolving. However, the need for SEO will remain as strong as it is now as the internet and technology continue to advance.
Social media and pay-per-click marketing often include paying the host website, such as Facebook or Google, to have your advertisements listed amongst (preferably above) the rest. Although these ads may not be a burden for major companies, small ones may feel the pressure after many months of paying for every time someone clicks on an advertisement. Unlike PPC marketing, it doesn't cost anything when someone clicks on an organic search listing.
The Stakes are Massive
As the internet continues to expand, the amount of businesses that are entering the online world continues to expand as well. With the countless number of businesses out there using Search Engine Optimization to their benefit, it can be difficult to compete online without a solid SEO strategy. Although many companies disappear because of the competition, the ones that remain reap massive rewards. Search engines are the most widely used websites in the world and having your webpage show up on the first page of a search result can be the difference between success and failure.
Why You Need an SEO Audit
A stellar product or remarkable service doesn't mean much if potential customers can't find out where to buy the product/service or if it even exists. With our extensive SEO audits, we fully analyze the state of your website by identifying any issues or areas that need improvement that can hamper your website's SEO.
Click Elements offers the best professionals for a thorough SEO audit. With years of experience, our employees have helped many businesses optimize their websites and content for search engines. So give us a call when you are ready to improve your business’ success and ROI.